Food is no longer just nutrition. Today many people define themselves through their diet. But as every other fad comes, some are bound to be just annoying. These trends pop up and disappear again after a short time. As always, the new fashion of eating or excluding some things from your diet appear in the major cities of the world. It is a common image when people in New York or London stand in line in front of a trendy snack bar or restaurant. The queue announces that there seems to be something very special to eat. But is it actually something new?
Social media helps to escalate this phenomenon even more. Since the time when social platforms got their power, the hype about food has grown overnight too. But many of food trends disappear again into oblivion and there are many examples. Years ago, the sweet bubble tea was all the rage. You could buy it everywhere, but the trend did not last long. The strange drink was forgotten as soon as the new trend emerged. However, it is coming back to the top trends again. Is it going to be popular for a longer period this time?
The Bubble Tea Is Back
The rise of Southeast Asian pop culture has brought bubble tea back again. The product still consists of the essential ingredients such as tea, sugar syrup, milk, and tapioca pearls. Unfortunately, the colorful image is hiding the lack of flavour. Honestly speaking, it costs quite a lot for a cup of tea and that makes this trendy drink an even bigger disappointment.
This tea is just one of many similar examples of top fashionable food and drinks. However, the trends of food are going in circles, every time when some trend comes back, it has some small improvements. For example, ice cream is available in the craziest flavors now. Bowls suddenly contain sushi and salad. People are going crazy about the fried pizza, and the corn dog is still a thing. Much of it tempts consumers to give it a try, but very few creations manage to survive on the market for a long time. When the image becomes more important than the taste, many consumers get bored very soon.
Usually, an extensive packaging or a new way of serving is only used as a reason to increase the price. The best example of this might be the craft beer trend. Such beer always has some eccentric title, very nice, modern, and eco-friendly package, and of course, it costs double the price of any bottle of ordinary beer. It does not have any exceptional taste, but people are buying this kind of expensive trendy beer, because it pleases their eyes and the subconscious.
The trend towards burger bars is similarly annoying as these tend to spring-up like mushrooms. In doing so, the food brands are displacing traditional gastronomy, at least for a short time as consumers quickly notice that a burger is always just the same burger even if it looks different.